Will We Be Able To Buy A Louis Vuitton Bag Some Day On Amazon..?
Online shopping is huge today. Who could think online fashion stores such as Net-a-Porter works like this? Pinterest enacted a new system recently. When you find something you want to buy, you click it and it brings you to a brand’s shopping page in split second, so you can complete your purchase in a few taps directly from Pinterest.
And there is more good news; You will be able to shop easily on Instagram soon too. According to WWD article ,20 America-based brands such as Kate Spade and Tory Burch just started testing a system that make brands possible to add product details in the app. Therefore, the user can click and go on outside links to purchase quickly. Instagram is an image-and-video focused platform, which means it can be effective at showing the products to the audience. So this system will probably attract many Instagram users. Needless to say, the brands will get more customers from Instagram.
Because of the expansion of their online shopping trend, Amazon, Net-a-Porter or other online shopping stores work very well. Net-a-Porter sells many high-end designers brands’ products. LVMH, however, doesn’t want to work with Amazon, at least according to the article from Business of Fashion . Currently you can find Michael Kors or Calvin Klein items on Amazon, which are recognized as accessible luxury brands. Amazon is the most recognized online shopping company in the world, and they are expanding their fashion retailing. Even though many people use Amazon all over the world, LVMH and other luxury bands are not yet willing to work with them.
An the Business of Fashion article states, “Amazon has been growing its fashion, jewelry and watch retailing in recent years but failed to attract heavyweight luxury brands as they are concerned the US retailer's product presentation and discounts could damage their image.”
I agree with this point. I do not want to see Louis Vuitton bag on Amazon’s website. I use Amazon a lot because I can find literally anything and they deliver it to my house. This is very convenient. However, I feel it somehow degrades the value of things. I don’t know exactly what makes me feel that, but maybe it’s because of their discounts.
But it will probably change. For now, they can be okay without Amazon or other online shopping companies. But how about in five years? Or ten? Who knows. Even though they do not want to work with this kind of company, they may need to do so eventually. As you can tell from Pinterest and Instagram’s new system, online shopping market is getting bigger and bigger. Luxury brands will probably have to make a bitter decision some day.
Image provided by Megumi Hiramoto for 6 + done., 2016. Please do not use it without permission.
